"I believe in people and their potential to enlighten. What I love best is reading between the lines of what they say and do to uncover insight that inspires the biggest ideas and the greatest growth."

"Clarity takes shape from the mist, vision is carved out of clouds, and big ideas come from sculpting fog."

"People can’t tell you what they want, but I’ve found that with a lot of empathy, imagination, and an unwillingness to settle, you can figure it out."

"I believe big ideas come from two truths and a lie: staying true to consumers and the market, and rejecting the lie that bold ideas have barriers."

“I don’t choose between creativity and strategy. One is meaningless without the other.”

“I love the work of figuring out what truly matters to the people who will grow a brand — and stripping everything else away.”

"I see just as much power in cutting what doesn’t add value as I do in scaling what does."

“When a problem feels big, I slow down and look for the smaller truths inside it. That’s where the answer usually is.”

"If I’m stuck, I read a poem, watch a documentary, wander into a bodega. I’ve learned the answer usually shows up in the detour."

"I start with curiosity, ask hard questions, and challenge everything until the strategy breaks through."

"I love questioning what worked before, because that’s how new possibilities show up.”