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Amazon
Accelerating adoption by breaking behaviors
With Dash Cart, Amazon is revolutionizing the way people shop
The Challenge
Changing how we do things is never easy, especially when it comes to habitual tasks like grocery shopping.
That’s what Dash Cart, the smart cart that lets shoppers scan and skip lines, had to overcome. With so many new features and functions, Dash Cart needed to find a compelling way to bring it all together.
What We Did
Brand Positioning
Customer Journey
Messaging & Communication Strategy
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The Success
We created a vision that went right to the heart of shopping pain, transforming the entire shopping experience with unmatched ease and efficiency.
By uncovering deep insights, identifying moments of influence and reimagining the story, CDco helped make Dash Cart irresistible to shoppers and got the business moving. Combined with a communication strategy that motivated shoppers before they entered the store, people suddenly began walking past the traditional cart to pick up Dash Cart, driving product adoption to new heights.
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