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L'Oréal
Anticipating the next beauty breakthrough
Helping L’Oréal move at the speed of beauty
The Challenge
In a world where beauty trends can go viral overnight and global forces reshape consumer priorities, L’Oréal must always stay ahead.
The challenge was to determine how to respond to fast-moving cultural shifts while pioneering transformative innovations that secure lasting growth.
What We Did
Product Innovation
Innovation Roadmap
Positioning & Innovation Sprints
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The Success
Our partnership with L’Oréal bridges the present and the future, developing breakthrough innovations that meet today’s needs while anticipating tomorrow’s.
Together, we’re tackling global forces shaping beauty, from water scarcity that redefines cleansing to GLP-1s that reshape beauty routines. Our partnership has also led to exciting new techniques, like Sensory Labs to bring sensorial attributes to beauty products, or Alive Dream, a guided meditation tool to imagine the ideal makeup product and then co-create it with inspiring stimuli.
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