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SimpliSafe
Turning a new challenger into a fierce competitor
Going from a niche player to a leadership position
The Challenge
SimpliSafe needed to accelerate growth, but this would mean taking on a legacy brand with a strong reputation.
In this highly competitive category, SimpliSafe offered a strong alternative. But it needed a strategic vision that leveraged more than just its technology to establish itself as a category leader.
What We Did
Segmentation
Brand Positioning
Portfolio Expansion
Messaging & Communication Strategy
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The Success
We helped SimpliSafe define and own a bold vision in home security.
Over a continuing collaboration, we have helped SimpliSafe anchor its brand strategy, innovations and activations in a human-centered vision. Leveraging differentiated technologies in an emotionally-resonant way, SimpliSafe has reframed security around preventing crime before it happens, and launched new monitoring offerings with communications that have brought this promise to life. Today, SimpliSafe is no longer just a challenger brand. It has become the very definition of modern home security.
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