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Abbott
Translating technology into life-changing advances
Bringing Abbott’s advanced innovations to life with a clear and powerful vision
The Challenge
Abbott Neuromodulation had breakthrough solutions ready to reshape the field and wanted to ensure that they were seen as transformative as they really were.
With game-changing advances in spinal cord and deep brain stimulation, Abbott did not want to waste the opportunity to make as big an impact as they could in the marketplace. They needed a path forward that could fully leverage their exciting innovations.
What We Did
Product Positioning
Naming
Campaign Testing and Messaging
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The Success
We partnered with Abbott to turn breakthrough technology into impactful innovation.
From product positioning and device naming to campaign strategy and creative refinement, we built bold narratives that made Abbott’s neuromodulation portfolio impossible to ignore. By gathering insight from healthcare professionals and patients, then rapidly iterating ideas, we created messaging that spoke to the clinical impact of these innovations and inspired patients to ask for them by name.
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